Site Seals & Trust Indicators
An SSL Certificate site seal is a visual indicator that a website is secured with an SSL Certificate. It is typically a clickable badge displayed on a website, often in the footer or checkout pages, reassuring visitors that their data is encrypted and protected.
When clicked, the seal provides details about the website’s SSL Certificate, including its issuer and validation level. Site seals help build trust with users by confirming that the website is authentic and secure for transactions, logins, and data exchanges.
Why Are SSL Certificate Site Seals Used?
The primary purpose of an SSL site seal is to boost user confidence by showing that a website takes security seriously. Many internet users are cautious about sharing personal or financial information online, especially when making purchases or submitting sensitive details.
A visible site seal provides an added layer of reassurance, helping businesses establish credibility and increase conversion rates. Research shows that websites displaying security badges and seals tend to experience higher engagement and lower cart abandonment rates, particularly for e-commerce platforms.
Beyond consumer trust, site seals also play a role in deterring cybercriminals. Phishing sites and fraudulent websites often lack proper validation, and the absence of a recognized SSL site seal can signal to users that a website may not be legitimate.
By displaying a site seal from a reputable Certificate Authority (CA), website owners distinguish themselves from unsecured or potentially harmful sites.
Where to Get an SSL Site Seal
SSL Certificate site seals are typically provided by the Certificate Authority that issued the SSL Certificate. When a website owner purchases an SSL Certificate from Trustico® they generally receive a site seal that can be embedded on their website.
The type of seal varies depending on the Certificate type. Higher validation Certificates, such as Extended Validation (EV) SSL, may come with more prominent seals that display the company’s verified identity.
Website owners should ensure they obtain their SSL site seal directly from us to guarantee authenticity. Instructions for displaying the site seal are provided after the SSL Certificate has been issued, this process usually requires pasting a small piece of HTML code into the site’s footer or checkout pages.
Maximizing the Benefits of a Site Seal
To make the most of an SSL site seal, website owners should strategically place it where users are most likely to notice it, such as on payment pages, login forms, or any section where sensitive information is entered.
Additionally, ensuring the seal is properly linked to the SSL Certificate details allows visitors to verify the site’s security with a single click.
Regularly updating SSL Certificates and maintaining HTTPS encryption across the entire website further reinforces the security message that a site seal conveys.
Trust and Security with SSL Site Seals
SSL Certificate site seals are a simple yet powerful tool for enhancing online trust, improving customer confidence, and distinguishing a website as secure.
By obtaining a site seal from Trustico® and displaying it prominently, businesses and website owners can reassure visitors that their security is a top priority.
In an era where online threats are prevalent, visual indicators like site seals play an essential role in promoting safe browsing and secure transactions.
